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I firmly believe that the best way to increase your business is to work with the media to get out your message. That goes for Coca-Cola as much as it does for your law firm.
What the heck do you have to say that would be of value to the media? Well, it’s a lot easier than you think. Recent victories, analysis of new cases and interpretations, new staff members, the launch of your blog or podcast . . . or tips on how to manage your spending during the holidays.
The law firm of Moldo, Davidson, Fraioli, Seror & Sestanovich in the Los Angeles area just put out a press release entitled “Well-Known Los Angeles Bankruptcy Attorney Offers Holiday Spending Tips.” I don’t know this firm, and couldn’t tell you if they are big or small. But what I can tell you is these folks know how to use the media as their mouthpiece.
I put out a press release when I launched the Debt Podcast in July 2005. I immediately saw a huge surge in traffic to the podcast, enabling me to put out my message to more people than would have otherwise been possible. The press release cost me $99 to upload to the site I used, and in return I got additional members of the media to contact me for my opinion on consumer bankruptcy law. In fact, I had an enormous article in the New York Daily News in September 2005 that no money in the world would have bought for me.
Did you just argue a huge case and stand up for the underdog? Win on a new issue under BAPCPA? Begin a new initiative to make your clients’ lives easier? Move your office? If so, consider a press release.
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