Michelle Golden from Golden Practices was one of the attendees at the 2005 Blawgthink. She has a great post on her blog about “ROB” (Return on Blogging).
This is one of the most common questions I receive from other lawyers about blogging. What is it worth or why are you doing it. In her post, she provides a list of those returns and answers to the “why” questions.
1) clients and recruits appreciate “insight” into the lawyer’s brain (all the better to see if there is a “fit”)
2) keeps us more in tune with our practice interests because we are doing more reading and thinking about these things”
3) the younger generation is a generation that is “growing up with blogging” and they can relate to us because we’ve been doing it too
4) it gives me a chance to write often, but less formally
5) lots of media attention, interviews and speaking opportunities on my topics
6) some lawyers claim their blogs are responsible for generating up to 30% of their revenues
7) seen as an expert in my area, higher level of respect
other benefits cited: personal reward, passion, helping people with information
Tags: Solo Tips Blogging BlawgThink
