Maybe you’re just getting around to putting up a website or a blog. Maybe you’ve had a website online for awhile, but it’s not pulling in many clients. You look around at all the lawyers who are claiming that they’re getting a ton of business online, but you just don’t see it.
It feels like there’s so much to learn, and you don’t have the time or the energy for it. But every time you talk to some “SEO guru” you come away with the sinking feeling that you’re being lied to.
Search Engine Optimization Feels Like Another Language. One You Don’t Understand, But Need To Know
I’ve been there. When I first got online, I did it because some engineering company was trying to launch a web design business. There were something like 4 lawyers with websites, and I thought it would be cool to have one. Plus, they did it for me at no cost because they needed a showcase. But then I started seeing more firms come online, and suddenly my site disappeared from the search engines. By the time Google came on the scene I was pretty much invisible.
I knew absolutely ZERO about how the search engines did their thing. I was just a bankruptcy lawyer trying to pick up a few clients online.
I figured the “big companies” would help me, so I started writing out big checks for web design and search engine placement. And I do mean HUGE checks. Though I started ranking better, it still wasn’t bringing in enough to justify the absurd amount of money I was spending every month.
Meanwhile, I watched these mega-firms start to gobble up online real estate as fast as they could bring it online. Paid ads were killing me, the “SEO gurus” were charging more than my mortgage payment every month, and there was nowhere to go.
All of the books and courses out there were so far above my level that I got a headache. It was impossible to figure it out, and I was running out of time. And there were no books or courses on the market that catered to lawyers.
The thing about SEO is that all the information out there – public and private – is gleaned from a multitude of sources and a constantly-evolving pool of research. Google doesn’t publish its algorithm, and apparently makes hundreds of tweaks each year. Nobody knows the definitive answers, and there are no ways to “game the system” to get to the top ranking position for any particular search query. Period. If anyone tells you something else, hold onto your wallet for dear life.
As I went along, I spent a lot of money and a lot of time figuring out how things worked. I’ve taken what I learned and put it into practice, figuring it out as I went along until I got everything to do what I wanted to get done.
Why Did I Write A Book On SEO For Lawyers?
I maintain an active practice in addition to being a legal marketing consultant. I help other lawyers market their practices online using a full arsenal of tools as well as some extremely effective (and ethical) marketing knowledge. I’m also as cheap as they come, and people hire me because they know I don’t believe in spending money without a darn good reason.
Every single lawyer I spoke to had the same questions:
- What is Search Engine Optimization?
- How Does Google Decide Which Sites To Rank Higher Than Others?
- What Do I Need To Know When I Hire Someone To Do My Website Or Handle My SEO?
- Can Anyone Guarantee Me First Spot Placement On Google?
- Why Does My Website Not Get Visitors, Though My Competition Is Getting All Of Their Clients Online?
- How Do I Decide What Words I Want To Rank For?
- Is There ANYTHING I Can Do To Make It Better?
That’s why I decided to write Search Engine Optimization For Lawyers. To help solo and small-firm lawyers get better search engine results without spending a fortune. Period.
What You Learn When You Get Search Engine Optimization For Lawyers
Search Engine Optimization For Lawyers will give you the answers to all of these questions in simple-to-understand, non-techie language:
- How people find stuff online
- What is search engine optimization?
- Why a spider can be your best friend
- How to make it easier for search engines to find you (and free tools to help you)
- Why duplicate content isn’t always a bad thing
- How search engines really index your site (it’s not how you think)
- The two stories every website tells
- How to decide what you want to rank for (again, more free tools)
- How to make the “long tail” work for you online
- 4 key factors in getting your site to rank really well
- 5 ways to get inbound links to your site
- 3 linking tactics to avoid at all costs
- How your visitors influence your ranking
- How blogging and social media impact ranking
With the cost of search engine optimization consultants running into the thousands of dollars, this information will easily save you $500 per month or more alone.
The Success Roadmap
In addition to the book, you’ll get a free Success Roadmap to kicking your website optimization into high gear TODAY. This Roadmap details the step-by-step instructions you want to follow in order to get your SEO moving ahead quickly and easily. It’s short, simple, and no-nonsense. Read the book, follow the Roadmap, and you’re good to go.
The Audiobook On mp3
Don’t have enough time to read, but plenty of time to listen? If you prefer to listen to the book rather than reading it, no worries – when you order, you’ll get an audio mp3 to listen to during your commute, morning run, at the gym or anywhere else. Just do me a favor – if you listen in your car, don’t do it with the headphones plugged in. That’s dangerous.
The Whole Shebang For Just $7
Keep in mind, Search Engine Optimization For Lawyers will not turn you into a SEO guru — that’s not the point. It will give you the ammunition you need in case you decide to hire someone to handle your SEO for you. Most importantly, it will help you get better rankings quickly without putting a mortgage on your family.
Search Engine Optimization For Lawyers is priced to make it an easy decision for you to pick it up. The total cost is $7. It’s current, contains all the information you need, and you can read it in a weekend. You don’t need to sign up for some mega-course that will cost a ton of cash and take months to learn.
Here’s my personal, 100% money-back, take-it-to-the-bank guarantee: Buy the book right now. Read it cover to cover. Work through the Success Roadmap. If you don’t think it’s worth the money, email me at any time within 30 days and tell me to send your money back. I’ll send it back. No questions, no hassles. I’m more interested in happy customers than disgruntled ones.