My first post to this site was in August 2006. Over the 6 1/2 years that followed I’ve tried my best to inform, enlighten and (from time to time) entertain you.
In return, you’ve been very good to me. You’ve given me your time, your feedback, and your attention. You’ve reached out to me in friendship and you’ve given me a reason to continue learning.
But there are only so many hours in a day. The flow of new information has quickened, and it’s more difficult than ever the keep pace with the pace of change. More frustrating is the fact that there’s only so much you can possibly learn from a tutorial published online.
A blog, I’ve come to see, imparts information rather than knowledge. No matter how useful, information is just that – facts and figures without context.
You Need Another Seminar Like A Hole In the Head
Seminars provided to 50 or more people accomplish more, but not significantly so. Knowledge needs to be imparted to a small group of people while standing over each person’s shoulder to watch progress unfold and correct errors in applicable.
Lots of legal marketing folks put together massive seminars to packed houses, giving information out while also selling you on the fact that you can’t do it on your own – nor should you. It’s all part of the sales funnel, paid for by the attendees. Like a timeshare sales presentation – except you’re not getting a free vacation out of the deal.
You shouldn’t have to pay for a massive seminar so you can gobble up more information only to set it aside in favor of other pursuits.
If you’re serious, you should be able to gain real knowledge and translate it into results.
That’s What You Said
If you’re an email subscriber you know about the email I sent out a few weeks back, asking about the need for something more comprehensive and hands-on. If you responded, thanks for that – the feedback loop was invaluable.
You told me you wanted a more intimate workshop – fewer than a dozen people, all sitting around a table with laptops and wifi. Me standing over your shoulder, showing you the buttons to press. You putting together the necessary elements over the course of a few days so you can make progress before you walk out the door.
With that in mind, I’m putting together a workshop that will be like none other in the history of online marketing.
Get A Jump Start With A Special Deal
I’m putting it all together, but it won’t be ready for awhile. So I’m going to do something for you right now.
Last year I put together a mega-training program called Blizzard Coaching 2.0. It taught you every aspect of online marketing as it existed at the time, including SEO, social media, blogging, email marketing and the like.
It was expensive – over $4,000 – and limited to 40 lawyers. Over the course of 4 months I poured everything I had into the course, capturing it all on video so my community could download it and replay the classes over and over again.
Not to brag, but it was awesome.
I’d like you to have it, but I know money’s tight and you need the help right now.
So from now until April 15, 2013 I’m offering Blizzard Coaching 2.0 for a single payment of $497. You get all 16 classes as well as my direct mail seminar, Workflow In The Bankruptcy Law Office and the entire archives from my member’s-only Legal Practice Pro Community.
What This Means For Legal Practice Pro
Things are going to be silent here for awhile. There’s work to be done, and only so many hours in a day.
I’ll still be producing Practice Pro News, my weekly newsletter roundup of all things involving marketing, bankruptcy and consumer protection issues. If you’re not getting Practice Pro News I hope you’ll consider signing up – it’s free, and comes to you by email once a week.
You’ll still see me at my usual online outposts as well. And, of course, you can drop me a note by email (jay AT legalpracticepro.com).
So there you have it – a major discount on Blizzard Coaching 2.0, an upcoming workshop series that will give you the results you’re craving, and a little less of me for the time being.
Til next time …