Facebook is a giant time suck, according to my wife. I agree that you can get into Facebook and not look up from the monitor for hours, but the fact is that Facebook is not for kids. In fact, your prospects are getting onto Facebook at record numbers.
Want some proof beyond me yammering in your ear? A report just published by Nielsen (Global Faces and Networked Places). shows that Facebook’s greatest growth in global audience numbers come from people aged 35-49.
In fact, more than 24.1 million of the 35-49 crowd is on Facebook. And look at the growth in the 50-64 year old category – up 13.6 million! The under 18 year old visitor segment, by comparison, added a “mere” 7.3 million.
In Nielsen’s own words: “Consequently, people under 18 years old are making up less of the social network and blogging audience, whereas the 50+ age group are accounting for more of the audience.”
I got this nifty info from FutureLab.
If you enjoyed this post, make sure you subscribe to my RSS feed!Related posts: