We all know that not everyone will become our client – if that were the case then we’d be the only lawyer in court, which would get pretty boring (though wildly profitable). But lawyers forget that when marketing their law practices, opting to create a strategy that will bring in every single person under the [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: bankruptcy marketing
Evangelize Or Fossilize When Marketing Your Law Practice
I was driving to a conference a few weeks ago and had a chance to listen to the radio for the first time in awhile. The iPhone connection to the radio was working, but I couldn’t be bothered to fiddle with it to get my favorite podcasts. Instead, I decided to see what the local [...]
Two Reasons Why You Need To Market
Lawyers always need to market their services, whether they are in storefronts or ensconced in a corner office perched high atop a tall building. Without marketing there can be no new clients, and without new clients the lights get turned off by the power company.
For many consumer bankruptcy lawyers, marketing is even more critical [...]
Using Blogs As Legal Marketing Tools
Much has been made about this blogging thing as a way to market your bankruptcy practice online. A variety of my colleagues blog, and I am a co-founder of the wildly popular Bankruptcy Law Network (as well as a variety of other blogs, including this one). Still, I am often asked why I [...]