Much has been said. Battles have been waged. Mel Gibson has shouted, “Freedom!”
How long should your blog post be? 100 words? 200? 600?
There’s no answer, but there are some pointers.
If Your Reader Gets Bored, It’s Too Long.
If The Story’s Not Done, It’s Too Short.
If You Can Cut Out Words Without Losing The Gist Of It, [...]
You’re convinced that you need to incorporate blogging into your law firm marketing efforts. But there’s a problem: you have no idea where to start. If only there were a roadmap to help you get on your way.
Well, there is now. And here it is:
Buy A Domain Name: I am partial to [...]
The look of your legal blog is in many ways just as important as the information it contained. After all, the way your site looks is going to make a huge difference between an actively engaged audience and one that, “comes, pukes and leaves.”
One of the great joys (to me, at least) of beginning a [...]
Every marketing maven out there will tell you that blogging is the best thing since the baker took a knife to the loaf of bread to slice it. And it is – or it can be. But if all you’re going to do is write a blog for your law firm marketing efforts I can [...]
A few weeks ago I was looking to compile a list of all the bankruptcy blogs I could find. I figured it should be a pretty simple task, what with legal blogging being all the rage and such (though it’s de rigeur in the rest of the online marketing world, we lawyers aren’t so much [...]
People say that marketing is a conversation, and that blogging is a cornerstone of the whole social media, Web 2.0, thing. It’s a means of attracting an audience, talking about things that matter to them, and engaging them in a conversation that will eventually lead them to your door as a client.
We say that lawyers [...]
People talk about the need for great content on your legal blog, and I agree completely. But once you get over the hump of, “What the *&^&*&^ do I talk about?” you’ve still got a huge hurdle to overcome – your voice.
It’s one thing to have something to say. It’s a whole other [...]
Blogging is the biggest movement in online legal marketing since the first lawyer put up the first online storefront way back in the day. And we’ve all been sold on the notion that blogging is, in and of itself, a terrific marketing tool. Blog blog blog, the blogpunditry says (I just made up that word [...]
So you’ve got a legal blog and are cruising along at warp speed. You’re spitting out content regularly, and your web stats show that you’re starting to get some hits.
Cool.
But here’s the dirty little secret most legal bloggers won’t fess up to. They can’t figure out how to specifically bring in clients as [...]
Blogging is the simplest way to gain a toehold in online legal marketing. But there are a ton of platforms to choose from – WordPress (self-hosted or on WordPress.com), Blogger, TypePad, LiveJournal, Vox, Posterous … the list goes on and on.
So what platform should you choose for your legal blog?
First off, you want to [...]