Marketing your law firm with a blog is a romantic notion in a certain sense.
Law firm marketing folks – heck, all marketing folks – extol the virtues of blogging. Create a law firm blog and your business will soar, setting you apart from the competition and bringing you accolades of all sorts. Your law [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: blog
Blogging For Your Law Firm? There Is No Middle Ground.
Online Legal Marketing Overdrive – 9 WordPress Plugins That Rock My Blogs
Online legal marketing needs to include a blog – I’ve said it before and I’m sure I’ll say it again before too long (that is, unless I end up saying that blogging is dead – nah, not likely). And if you’re serious about your online legal marketing efforts you should be using WordPress. Not the [...]
How Content Drives Law Firm Marketing
Law firm marketing used to be so simple. Slap up a few ads, buy up some television time, and call the Yellow Pages representative to pick up a fat check.
But somewhere along the line it got more difficult. Prospective clients started wising up and asking questions. They realized that there was no early way for [...]
The Ideal Length For A Legal Blog Post
Much has been said. Battles have been waged. Mel Gibson has shouted, “Freedom!”
How long should your blog post be? 100 words? 200? 600?
There’s no answer, but there are some pointers.
If Your Reader Gets Bored, It’s Too Long.
If The Story’s Not Done, It’s Too Short.
If You Can Cut Out Words Without Losing The Gist Of It, [...]
7 Simple Steps To Getting Started With A Law Firm Blog
You’re convinced that you need to incorporate blogging into your law firm marketing efforts. But there’s a problem: you have no idea where to start. If only there were a roadmap to help you get on your way.
Well, there is now. And here it is:
Buy A Domain Name: I am partial to [...]
Do You Lock The Doors?
Got off the phone yesterday afternoon with a Chapter 7 bankruptcy trustee here in New York. He was unhappy with my actions.
For the life of me, I have no idea why.
Allow me to share: About two weeks ago I asked my assistant to contact every Chapter 7 trustee in New York to obtain from them [...]
4 Reasons Legal Blogs Die And 5 Ways To Succeed
A few weeks ago I was looking to compile a list of all the bankruptcy blogs I could find. I figured it should be a pretty simple task, what with legal blogging being all the rage and such (though it’s de rigeur in the rest of the online marketing world, we lawyers aren’t so much [...]
Law Firm Blogging Doesn’t Need To Stop With The Lawyer
People say that marketing is a conversation, and that blogging is a cornerstone of the whole social media, Web 2.0, thing. It’s a means of attracting an audience, talking about things that matter to them, and engaging them in a conversation that will eventually lead them to your door as a client.
We say that lawyers [...]
Finding Your Voice For Your Legal Blogging Efforts
People talk about the need for great content on your legal blog, and I agree completely. But once you get over the hump of, “What the *&^&*&^ do I talk about?” you’ve still got a huge hurdle to overcome – your voice.
It’s one thing to have something to say. It’s a whole other [...]
Why Law Firm Blogs Fail As Legal Marketing Tools
Blogging is the biggest movement in online legal marketing since the first lawyer put up the first online storefront way back in the day. And we’ve all been sold on the notion that blogging is, in and of itself, a terrific marketing tool. Blog blog blog, the blogpunditry says (I just made up that word [...]