Marketing your law firm with a blog is a romantic notion in a certain sense.
Law firm marketing folks – heck, all marketing folks – extol the virtues of blogging. Create a law firm blog and your business will soar, setting you apart from the competition and bringing you accolades of all sorts. Your law [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: blogging
Blogging For Your Law Firm? There Is No Middle Ground.
How Content Drives Law Firm Marketing
Law firm marketing used to be so simple. Slap up a few ads, buy up some television time, and call the Yellow Pages representative to pick up a fat check.
But somewhere along the line it got more difficult. Prospective clients started wising up and asking questions. They realized that there was no early way for [...]
Online Legal Marketing – Fish Where The Fish Are
When you’re marketing your law firm online it’s easy to get caught up in the blogging whirlwind. After all, that stuff takes nothing more than time – and it’s entirely within your control. There are technical issues to contend with, but they’re easily tackled.
Most people will tell you to work on excellent content and optimize [...]
The Ideal Length For A Legal Blog Post
Much has been said. Battles have been waged. Mel Gibson has shouted, “Freedom!”
How long should your blog post be? 100 words? 200? 600?
There’s no answer, but there are some pointers.
If Your Reader Gets Bored, It’s Too Long.
If The Story’s Not Done, It’s Too Short.
If You Can Cut Out Words Without Losing The Gist Of It, [...]
7 Simple Steps To Getting Started With A Law Firm Blog
You’re convinced that you need to incorporate blogging into your law firm marketing efforts. But there’s a problem: you have no idea where to start. If only there were a roadmap to help you get on your way.
Well, there is now. And here it is:
Buy A Domain Name: I am partial to [...]
Pitfalls Of Law Firm Blogs: If You Build It, They Won’t Come
Every marketing maven out there will tell you that blogging is the best thing since the baker took a knife to the loaf of bread to slice it. And it is – or it can be. But if all you’re going to do is write a blog for your law firm marketing efforts I can [...]
4 Reasons Legal Blogs Die And 5 Ways To Succeed
A few weeks ago I was looking to compile a list of all the bankruptcy blogs I could find. I figured it should be a pretty simple task, what with legal blogging being all the rage and such (though it’s de rigeur in the rest of the online marketing world, we lawyers aren’t so much [...]
Law Firm Blogging Doesn’t Need To Stop With The Lawyer
People say that marketing is a conversation, and that blogging is a cornerstone of the whole social media, Web 2.0, thing. It’s a means of attracting an audience, talking about things that matter to them, and engaging them in a conversation that will eventually lead them to your door as a client.
We say that lawyers [...]
Finding Your Voice For Your Legal Blogging Efforts
People talk about the need for great content on your legal blog, and I agree completely. But once you get over the hump of, “What the *&^&*&^ do I talk about?” you’ve still got a huge hurdle to overcome – your voice.
It’s one thing to have something to say. It’s a whole other [...]
Why Law Firm Blogs Fail As Legal Marketing Tools
Blogging is the biggest movement in online legal marketing since the first lawyer put up the first online storefront way back in the day. And we’ve all been sold on the notion that blogging is, in and of itself, a terrific marketing tool. Blog blog blog, the blogpunditry says (I just made up that word [...]