Guest posting is important for blogging, search engine optimization, and legal marketing in general. When you guest post you have the ability to reach a new audience, expand your reach, and spread your message. You also get the chance to add a quality backlink to your arsenal, which is a major SEO boost.
That having been [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: content marketing
Guest Posting – The Dark Side
Blogging For Your Law Firm? There Is No Middle Ground.
Marketing your law firm with a blog is a romantic notion in a certain sense.
Law firm marketing folks – heck, all marketing folks – extol the virtues of blogging. Create a law firm blog and your business will soar, setting you apart from the competition and bringing you accolades of all sorts. Your law [...]
7 Simple Steps To Getting Started With A Law Firm Blog
You’re convinced that you need to incorporate blogging into your law firm marketing efforts. But there’s a problem: you have no idea where to start. If only there were a roadmap to help you get on your way.
Well, there is now. And here it is:
Buy A Domain Name: I am partial to [...]
4 Reasons Legal Blogs Die And 5 Ways To Succeed
A few weeks ago I was looking to compile a list of all the bankruptcy blogs I could find. I figured it should be a pretty simple task, what with legal blogging being all the rage and such (though it’s de rigeur in the rest of the online marketing world, we lawyers aren’t so much [...]
Law Firm Blogging Doesn’t Need To Stop With The Lawyer
People say that marketing is a conversation, and that blogging is a cornerstone of the whole social media, Web 2.0, thing. It’s a means of attracting an audience, talking about things that matter to them, and engaging them in a conversation that will eventually lead them to your door as a client.
We say that lawyers [...]
Finding Your Voice For Your Legal Blogging Efforts
People talk about the need for great content on your legal blog, and I agree completely. But once you get over the hump of, “What the *&^&*&^ do I talk about?” you’ve still got a huge hurdle to overcome – your voice.
It’s one thing to have something to say. It’s a whole other [...]
Why Law Firm Blogs Fail As Legal Marketing Tools
Blogging is the biggest movement in online legal marketing since the first lawyer put up the first online storefront way back in the day. And we’ve all been sold on the notion that blogging is, in and of itself, a terrific marketing tool. Blog blog blog, the blogpunditry says (I just made up that word [...]
3 Ways To Generate Clients From Your Legal Blog
So you’ve got a legal blog and are cruising along at warp speed. You’re spitting out content regularly, and your web stats show that you’re starting to get some hits.
Cool.
But here’s the dirty little secret most legal bloggers won’t fess up to. They can’t figure out how to specifically bring in clients as [...]
Finding The Right Platform For Your Legal Blog
Blogging is the simplest way to gain a toehold in online legal marketing. But there are a ton of platforms to choose from – WordPress (self-hosted or on WordPress.com), Blogger, TypePad, LiveJournal, Vox, Posterous … the list goes on and on.
So what platform should you choose for your legal blog?
First off, you want to [...]
Why Law Firm Blogs Are Great Legal Marketing Tools
This is crazy, but for some odd reason lots of lawyers still don’t blog as part of their legal marketing efforts. In fact, I’ve done a ton of searching (on Google, Technorati and a bunch of other places) and found that the field for legal blogging is pretty much wide open.
In fact, if you do [...]