One of the most popular posts on Legal Practice Pro (back when it was on the old URL) was about using autoresponders in the law office as a marketing tool. In that post I detailed all the cool things your could do with AWeber, my autoresponder of choice. That post was three years ago, and [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: email marketing
3 Easy Ways to Grow Your Marketing List
As a bankruptcy lawyer, one of the most important things you can do to promote your practice online is to establish and grow an email marketing list. People who subscribe to your email newsletters and bulletins are genuinely interested in what you have to say, and are the more likely to ultimately hire you or [...]
5 Steps to Effective Email Marketing
Recently, I wrote about the power of using opt-in forms to stay in front of your readers, and to position yourself as an authority in the legal world. If you haven’t already set up an opt-in form to capture your readers’ contact info, this should really be the next thing you do… even before you [...]
What is an Opt-In… And Why Should You Care?
So you’re blogging to get your name out there as a bankruptcy lawyer, and building a following of readers who care about what you’re saying. That’s great – it feels good to read a heartfelt comment from a reader, thanking you for being a beacon of light in the muddled mess of cyber-info. And you can [...]