Do you want to have a personal Facebook profile to interact and connect with people? Absolutely! Do you want your law firm to have a fan page on Facebook? Yes. But don’t expect it to have a ton of people on it.
Facebook isn’t just big – it’s huge. More than 500 million active users, 50% of which log on each day. In fact, people spend over 700 billion minutes per month on Facebook. Each month, that number grows by leaps and bounds.
Full disclosure – my law firm has a fan page. I set it up when the firm was formed in January, and have actively ignored it since that time. Read on, and I’ll tell you why.
Your law firm provides solutions for people with legal problems. Not many people like to broadcast to the world that they have legal problems, and have sought the help of a lawyer to get them back where they want to be.
When you get someone to join your firm’s fan page, that information is automatically dropped into their profile. It’s visible for everyone to see. And for many people, being publicly outed as a client of your law firm may not be too appealing.
