Legal marketing is only as effective as the audience it reaches. Our goal is to educate as many people as possible with our content – why shouldn’t we leverage the tools available to us?
There’s an old cartoon about a guy who finds a frog in a box. The frog can sing and dance, top hat and all. Elated, the guy begins taking the frog around to theatrical producers in an effort to get the little green guy to put on a show.
Each time, Michigan J. Frog would utter a lone ribbit and nothing more. Seems as if he wasn’t so into the public spectacle, and preferred to perform in private.
Of course, we all know the end of the episode. The guy realizes that his buddy isn’t going to be the ticket to wealth and throws him and the suitcase he came in into the time capsule for a skyscraper. Froggy is found in 2056 and repeats the story.
The frog was valuable only if someone else knew about him. But without widespread knowledge of his abilities, he was … just a frog.
