The past few years have been very good for Steve Jobs and the folks at Apple. Every year Mr. Mock Turtleneck (a few times a year, actually) takes the stage and proclaims that whatever device he holds in his hand will change the world. He announces a date when this magical doo-dad will be on sale, and then he goes back to the office.
Each year, the process repeats. And each year, we salivate like Pavlovian dogs to get our hands on this thing. Whatever “this thing” happens to be.
If only marketing your law firm were this simple. Hit the stage, sell your services without effort, garner accolades.
We know how he does it, right? Build a sexy product that’s just different enough to make us think about the possibilities of owning it, dangle it in front of our noses for a few moments, then snatch it back until a later date. Until that later date arrives, keep this new-fangled contraption in our head through the use of visual and audio cues (ever wonder why the music in those ads are so damn catchy?) and, at long last, make us line up at 5am to get what we now MUST HAVE.
So how do you use the same approach when marketing you law firm?
Vonage today launched applications for the iPhone and BlackBerry, bringing low-cost calling for cell phones. The calls go over wi-fi signals, but when wi-fi isn’t available (or when cell coverage is available), Vonage calls take up local minutes.
Ever wish you could quickly calculate the number of court days, calendar days, workdays, business days or calendar days before or after a given date?
