Marketing your law firm with a blog is a romantic notion in a certain sense.
Law firm marketing folks – heck, all marketing folks – extol the virtues of blogging. Create a law firm blog and your business will soar, setting you apart from the competition and bringing you accolades of all sorts. Your law [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: law firm marketing
Blogging For Your Law Firm? There Is No Middle Ground.
How Content Drives Law Firm Marketing
Law firm marketing used to be so simple. Slap up a few ads, buy up some television time, and call the Yellow Pages representative to pick up a fat check.
But somewhere along the line it got more difficult. Prospective clients started wising up and asking questions. They realized that there was no early way for [...]
Legal Marketing Tip: Improve Your Client’s Experience
We all know marketing doesn’t end when the retainer agreement is signed. But we often forget that enriching the client’s experience is a work in progress, and the job is never done.
I had the pleasure of a long car ride some weeks ago (as a New York City resident, I don’t own a car and [...]
Is Marketing A Law Firm Easier For Solos And Small Firms?
If you’re a solo or practice in a law firm with fewer than 4 lawyers, it’s tempting to read advice on marketing your law firm through the veil of one without deep pockets or huge swaths of free time.
Big law firms have money to hire legal marketing consultants, public relations agencies, and the like. They [...]
Evangelize Or Fossilize When Marketing Your Law Practice
I was driving to a conference a few weeks ago and had a chance to listen to the radio for the first time in awhile. The iPhone connection to the radio was working, but I couldn’t be bothered to fiddle with it to get my favorite podcasts. Instead, I decided to see what the local [...]
What If You Met Your Client Yesterday?
As lawyers, we focus on building our business by seeking out people in need of help. We market our legal practice with whatever means we deem appropriate – websites, TV, radio, newspaper, even social media tools – and focus on getting out the message that relates directly to our practice area.
We talk about bankruptcy, divorce, [...]
The Most Important Skill In Legal Marketing Is
You want to market your practice – whether you’re a bankruptcy lawyer, an immigration lawyer, or a lawyer who represents chinchilla farmers (I’m sure there are lawyers who do that sort of thing) – and you listen to all the big legal marketing gurus to learn what you need to know. And the big, fancy-pants [...]
Ellen Freedman, Where Are You?
I’m a fan of Ellen Freedman, Law Practice Management Coordinator for the Pennsylvania Bar Association and management consultant. Good person, smart professional, and pretty good at her job.
Ellen and I have spoken in the past, so it was nice to see a comment posted from her on one of my recent posts. She didn’t agree [...]
Are You A Guru Or A Servant?
Over at LawFirmBlogging, a parable of sorts about the guru and the servant. Of course, it’s a parable about positioning your firm (and yourself) as either to “go to” person or the lawyer who gets the job done with customer service. I think it’s interesting that the author draws a distinction between one who is [...]