5 Ways I Find Virtual Assistants For My Law Firm

Virtual Assistants For Law Firms - Leave No Stone Unturned

Once upon a time, your law firm placed an ad in the classified section of the local newspaper when a new staff member was needed. If you were looking for a lawyer, maybe you’d get in touch with a local law school. But times change, and so do the ways we use to find help.

The virtual assistant is like a siren, music to our ears. We want to outsource as much as possible, leaving us to focus on the heavy lifting of running a law firm. So we set about putting together processes and procedures, creating workflow manuals, and getting everything ready for the big push to getting a virtual assistant for the law firm.

We do our best to wrap our heads around the mindset needed when dealing with virtual assistants rather than in-house staffers.  Finally, we’re all set to go.

Then reality sinks in.  You have no freaking idea WHERE to find virtual assistants.  So you’re pretty much screwed.

I know how you feel.  I’ve been there.

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Content Theft – You Took The Words Right Out Of My Mouth

Content Theft In Law Firm Blogs

If you’re content creator–a blogger, article marketer, forum participant, or a writer in an off-line venue–you’ve undoubtedly been the victim of content theft. You publish your pearls of wisdom only to see someone else put it on their site.

When you’re confronted with this situation, what do you do? Do you fly into a fit of rage, issue a takedown notice, contact the offending site owner, or simply sit back and do nothing?

For years, I struggled with this issue. But as the web evolved, and continues to evolve, I realized that trying to tackle each instance require that I hire somebody to handle it for me or lose valuable waking hours in a futile attempt to make things right.

In the end, I settled on a few simple steps to take when confronted with content theft.

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6 Ways To Maximize Your Law Firm’s Google Places Listing

Now that you’ve got a Google Places listing, you’re probably wondering what the heck to do with it.  Is it the online equivalent of a Yellow Pages ad, or is there something else to it?  Of course there’s more stuff you can do with it, but what’s the point?  After all, you want to know the key factors to making the most of this thing – right?

Google Places is just about the easiest, fastest, way to market your law firm online.  It gives your law firm awesome exposure, a spot above the organic search engine results, and free (unless you do a modest upgrade, which we’ll chat about later). We’ve talked about setting up your listing but, as with many other things, just being there isn’t enough.  Remember, this is a way for your law firm to achieve a marketing goal, not just to be sitting there like a wet noodle.

So you’ve got to jazz up your listing.  If you don’t then you’re not going very far.

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3 Compelling Reasons Why Marketing Your Law Firm Should Begin With Lead Generation



lead generation - marketing your law firmYou’re sitting in your office and the phone rings, or that annoying little ping signals you’ve got an email.  It’s a new potential client!  Stop the presses!  All work halts!  Why?  Because when a new client contacts you, it means you’re on the precipice of making money.  This is what marketing your law firm is all about.  But is that the right way to do business?

Lawyers, especially those in historically direct response fields such as bankruptcy, personal injury and criminal defense, typically get the client when there’s an immediate need.  I get rear-ended and wind up in the emergency room, so I start looking for an attorney to represent me.  But as I’ve said in the past, it would be so much better if I, the client, met my lawyer before I needed any help.  In that way I wouldn’t have to scramble at the last minute – my choice would already be made in my head.

For the lawyer, it makes sense as well.  When you’re marketing your law firm, your goal is to be the first attorney someone thinks about when they think about a lawyer.  There’s always a steady stream of people who are interested in learning a bit about the attorney’s services.  It’s called lead generation, and it’s what makes the business world go around.

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Discount Available On MacSpeech Dictate And MacSpeech Scribe – Two Of My Favorite Law Firm Productivity Tools

macspeech law firm productivity toolLike most lawyers, I spend the day sitting in front of a computer.  I juggle emails, documents, blog posts and in general just about everything word-related.  Until recently, I used my keyboard for getting thoughts from my head to my computer.

Finally, I took a plunge and bought Save 10% on MacSpeech Dictate (aff link), a cool program from the folks who make Dragon Naturally Speaking for the PC. I’d used Dragon ages ago, and played with it just as I went to the Mac; it was very good, but not available for my new machine.

But my online content creation duties were starting to wear me down, causing my fingers to ache each night from the strain. I got worried about carpal tunnel syndrome and related repetitive stress injuries. I love to cook dinner at night, and the thought of that being taken away from me wasn’t too appealing.

Unfortunately, there was one major problem.  A problem that had kept me from buying the program for a year.

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Why Clients Don’t Like Your Law Firm Facebook Fan Page, And Why You Don’t Care

Law Firm Facebook Fan PageDo you want to have a personal Facebook profile to interact and connect with people? Absolutely!  Do you want your law firm to have a fan page on Facebook?  Yes.  But don’t expect it to have a ton of people on it.

Facebook isn’t just big – it’s huge. More than 500 million active users, 50% of which log on each day. In fact, people spend over 700 billion minutes per month on Facebook. Each month, that number grows by leaps and bounds.

Full disclosure – my law firm has a fan page. I set it up when the firm was formed in January, and have actively ignored it since that time. Read on, and I’ll tell you why.

Your law firm provides solutions for people with legal problems. Not many people like to broadcast to the world that they have legal problems, and have sought the help of a lawyer to get them back where they want to be.

When you get someone to join your firm’s fan page, that information is automatically dropped into their profile.  It’s visible for everyone to see.  And for many people, being publicly outed as a client of your law firm may not be too appealing.

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How Vulnerable Are Your Online Legal Marketing Efforts?

vulnerable online legal marketingEven if you’re at the top of the search engines, you’re vulnerable to new competition.  Go to sleep at #1, wake up at #4.  Is this a risk you’re willing to take when marketing your law firm online?

A few days ago, I was semi–involved in a debate that was raging on an e-mail discussion list in which I am a member. One person asked a question about marketing your law firm online with a blog, and a lawyer started touting the fact that his website ranked at the top of the organic search engine results for his chosen search term. The lawyer in question does no blogging whatsoever, and essentially stated that blogging was worthless to his efforts at marketing his law firm online.

Of course, this being a marketing discussion group, chaos ensued fairly rapidly. The resident legal marketing professionals jumped all over this poor guy, and basically proclaimed him to be full of shit.

But here’s where it gets interesting. Not only does the lawyer in question do no blogging, he produces no content on any of its websites. They’re all extremely thin, and none of them stand out whatsoever. They’re all filled with the same trite, empty language that is so pervasive on law firm websites.  To him, marketing his law firm online didn’t require any content production strategy.  And his results were, to his mind, proof that his theories worked.

If I were to hazard a guess I would say that the attorney has ensured his high rankings based on off–page search engine optimization. By that I’m talking about massive numbers of back links to his site from other sites, with appropriate anchor text tied to his chosen search term.

Assuming this to be the case, and further assuming that there is no funny business or “black hat” tactics being employed, then I applaud this attorney for his efforts. Undoubtedly, he gets a tremendous amount of traffic and, I would assume, quite a bit of business as a result of his efforts to market his law firm online.

So, you see, this stands as proof of the fact that you need not blog in order to attain a high search engine ranking for a single term. I would go so far as to say that you don’t need to blog in order to do well for any term whatsoever.

The fact, however, doesn’t mean a thing. We all know that Google and the other search engines reward websites with more content over those that are thin. We also know that people who visit your website are more inclined to hire you after seeing the depth of your expertise reflected in your blog posts.

So even if this attorney ranks very well for a narrowly-defined search term (which may or may not get enough traffic to sustain him), it’s unlikely that he’s able to capture a tremendous percentage of those site visitors and convert them into paying clients. People are searching for information, and won’t stop looking for answers until they find them. If they happen to find them on the top–ranked site that matches their query, then they will go no further. However, if their first click does not result in an informative answer to their question then they are likely to move to the next site presented by the search engines.

I’m sure that my colleague does very well now, but his attitude with respect to his efforts to market his law firm online makes him an easy target. If one of his local competitors establishes a new website and continually adds content that is relevant, in formative, and optimize for the search engines as well as for human visitors then the likelihood is that this new site will quickly rise to the top of search engine rankings with very little effort.

How about you?  Are you willing to take on this sort of risk when marketing your law firm online?

Image credit: mlhradio (Flickr)

Being A Virtual Lawyer Is All Mindset, Not Technology

Being A Virtual Lawyer Is All Mindset, Not TechnologyWhat did it take for me to become a virtual lawyer?  I was sitting on the terrace, looking out over the beach in Acapulco.  It was 85 degrees and sunny, yet the breeze coming off the water kept me cool.

My vacation was hard-fought, and well-deserved after the sprint leading up to the change in the U.S. Bankruptcy Code in October 2005.  I took a sip of my morning coffee and pondered whether I’d have lunch in the hotel or at a little taco place my wife and I had discovered the day before.

My laptop chirped at me, and I snapped on my headset.  It was time for a consultation appointment.  Virtual bankruptcy lawyer springs to action, leaving the coffee behind!

There was a time when the notion of a virtual law office was unheard of. A law firm operating without books, without desks, and without a physical location was unprofessional and extremely unorthodox.

No longer is that the case. Companies such as VLOTech and DirectLaw will help you get your virtual on. Free and low-cost applications help shuttle you to the cloud, where a world of wonder awaits you. Work from the beach, across the world, or just from your home with the dog by your side.

Lovely, no?

But here’s the problem – and it’s a real one.  The VLO model is largely an online document and communication repository for lawyers.  But a VLO does not help you become a profitable virtual lawyer, or to transform your law office into a virtual one.

My firm has a physical location, but I’m not enamored of going there.  I’ve got a totally different mindset.  The mindset of a virtual lawyer, not one of a land-based attorney.

Take, for example, the story I told you at the beginning of this piece.  You may be amazed, entranced or just shocked that I could work from the beach in Acapulco.  But when you break it down, it’s not amazing whatsoever.

The Virtual Lawyer’s Tools Are Not Amazing

I don’t use any of the VLO platforms mentioned above; they’re excellent, but not what’s in my bag.  I relied, and continue to rely, upon a few basic sets of tools:

Phone:  Skype, a computer-based application, allows me to make and receive phone calls to a regular U.S.-based telephone number using only a computer with Internet access.  Costs me under $100 per year for a local number.  But if I didn’t want to go that route, I could simply use my cell phone with global roaming on it.

Internet-Based Faxing:  People use faxes, much to my chagrin.  I use MaxEMail, but there are a number of excellent providers out there.  Here’s how it works: someone puts a piece of paper into their fax machine, dials a local (or toll-free) number, and faxes it to you.  Instead of the page coming through a fax machine, it shows up in your email box as a PDF.  Once again, it costs me under $100 per year to keep this going.

Case Management:  I currently use RocketMatter, but have used Basecamp in the past.  It gives me the freedom to access client information on the go, and it’s reliable so long as I’ve got an Internet connection.  Basecamp allows me to give clients access to their documents, RocketMatter does not.  But there’s a solution.

Client File Access:  I use Dropbox, which allows me to synchronize files among computers and backs up to the cloud.  Using Dropbox you can share a specific folder with any other Dropbox user; all they need is an account, which they can get for no cost.  Tell your client to get a free Dropbox account, and then share their file with them.  When the matter is closed, revoke the sharing privileges.

My File Access:  Once again, I use Dropbox.  There are other solutions out there, but I like Dropbox because it’s got tons of features and is accessible from my Android device (they’ve got an iPhone and iPad app as well).  To get files from paper into my computer I either scan them using my ScanSnap scanner or, ideally, have clients fax them to me (remember, those faxes come through as email attachments in PDF format).

Staff Communications:  We use Google Talk to communicate.  Nuff said.

Calendaring and Appointment Setting:  We use Google Calendar for our calendars in the office, and a web application called AppointmentQuest to allow people to set up appointments to speak with us.  Appointment Quest is not the only system out there, but it does allow us to block off times when we’re not available and move stuff around.

Email:  Google Apps.  Free, web-based, accessible using our phones, and lots of storage.

The Virtual Lawyer’s Mindset Makes the Difference

Nothing outlined above is earth-shattering, nor is it custom-made.  It does, however, reflect the reality that we can work anywhere, any time.  Our clients need not be technologically advanced, either; the only thing they need is a telephone – everything else is on our side.  So it makes no sense to me when a lawyer tells me that they don’t go virtual because their clients aren’t tech-savvy.  That’s an excuse, not a real reason.

If you want to be a virtual lawyer, all you need to do is take a step outside.  Then another.  And then another.  Repeat until you’re in a comfortable location, and then open your laptop.  Keep the cell phone charged, maintain connectivity to the Internet, and get down to business.  That’s pretty much all there is to it.

The chains aren’t real.  All you have to fight against are your own preconceived notions about where you work.

To be sure, there are things you’ll need to do in order to prepare for that walk outside.  But once you have the mindset, the solutions to the other minor problems will soon come into sharper focus.

Photo credit:  Giorgio Montersino (via Flickr).

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