4 Microsoft Outlook Hacks to De-Stress Your Law Practice

Law Firm Microsoft Outlook HacksJust looking at your overflowing Microsoft Outlook inbox gives you a headache, doesn’t it? But the good news is, a little inbox management can go a long way toward decreasing your email-related stress. Here are four tricks (for Outlook versions 2002 through 2010) to get you some relief:

Use subfolders. The easiest way to de-stress your inbox? Move already processed emails from the inbox to appropriate subfolders. Your subfolders can be based on client, matter, project, or whatever organizational scheme makes the most sense for your practice.

To create a subfolder, make sure your Inbox is selected, then click on the File menu and select Folder, then New Folder. Name the folder and click OK to finish.

Flag emails for follow-up. Don’t let yourself forget to reply to or re-read that important email! Use flags to remind you to follow up.

You can either right-click on the message in version 2002 and 2003 and choose Follow-Up (the resulting dialog box will allow you to choose from a list of appropriate actions, like Follow-Up, Read, or Forward), or click the Quick Flag on the right-hand column of the message (versions 2007 and 2010) and choose when you want to be reminded with a pop-up.

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Online Legal Marketing – Fish Where The Fish Are

Online Legal Marketing Is Like Fishing

When you’re marketing your law firm online it’s easy to get caught up in the blogging whirlwind.  After all, that stuff takes nothing more than time – and it’s entirely within your control.  There are technical issues to contend with, but they’re easily tackled.

Most people will tell you to work on excellent content and optimize it for the search engines.  Once that’s done, optimize for actual readers to decrease bounce rate, increase time on site, and overall create an environment that makes it easier for potential clients to interact with and, ultimately, hire, you.

But what’s missing for this equation is that by providing excellent content and optimizing it, you’re taking too passive of a position.

That’s right, I called you passive.  Your online legal marketing efforts are reliant upon someone stumbling on your site.  It’s like opening up a store on a dead-end street and hoping that someone will magically find it.

Not gonna happen.  At least, not quickly.

The toughest part of your online legal marketing efforts are to get as many qualified prospective clients to your websites, blogs and social media circles as possible.

Your need to promote your content overtly by using Twitter, Facebook and other social networking sites, and indirectly by establishing yourself as a trustworthy professional who knows a thing or two about your field of practice.

How?  You need to fish where the fish are.  In the world of online marketing, you still need to (and I dread this statement) get yourself out there.

I’m talking about consumer finance listservs, debt and credit forum sites, and blogs that discuss personal finance issues.  You can hang out on the lawyer listservs too, but that’s for you – not your online marketing.  Use the lawyer sites for education and camaraderie, but don’t expect to get much business there.

You’ve got to fish where the fish are.  And those fish are on the consumer finance sites.  You need to take the time to get to know these online communities and start answering questions.  Give from your base of knowledge – without promoting yourself or your sites.  In time, people will come to realize that you’re a smart lawyer and will begin to rely upon you as a referral source.

Yes, it takes time.  But so does any relationship.  You didn’t marry your spouse on the first date.  You didn’t wake up one morning with a new best friend or business partner.  It took time.  So does this.  But it will also give you the reputation that’s earned only when people know and trust you.  People who are your potential clients and referral sources.

People who may need help someday – help you can give.  And isn’t that the goal?

Photo courtesy of bogdog Dan.

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