Being A Virtual Lawyer Is All Mindset, Not Technology

Being A Virtual Lawyer Is All Mindset, Not TechnologyWhat did it take for me to become a virtual lawyer?  I was sitting on the terrace, looking out over the beach in Acapulco.  It was 85 degrees and sunny, yet the breeze coming off the water kept me cool.

My vacation was hard-fought, and well-deserved after the sprint leading up to the change in the U.S. Bankruptcy Code in October 2005.  I took a sip of my morning coffee and pondered whether I’d have lunch in the hotel or at a little taco place my wife and I had discovered the day before.

My laptop chirped at me, and I snapped on my headset.  It was time for a consultation appointment.  Virtual bankruptcy lawyer springs to action, leaving the coffee behind!

There was a time when the notion of a virtual law office was unheard of. A law firm operating without books, without desks, and without a physical location was unprofessional and extremely unorthodox.

No longer is that the case. Companies such as VLOTech and DirectLaw will help you get your virtual on. Free and low-cost applications help shuttle you to the cloud, where a world of wonder awaits you. Work from the beach, across the world, or just from your home with the dog by your side.

Lovely, no?

But here’s the problem – and it’s a real one.  The VLO model is largely an online document and communication repository for lawyers.  But a VLO does not help you become a profitable virtual lawyer, or to transform your law office into a virtual one.

My firm has a physical location, but I’m not enamored of going there.  I’ve got a totally different mindset.  The mindset of a virtual lawyer, not one of a land-based attorney.

Take, for example, the story I told you at the beginning of this piece.  You may be amazed, entranced or just shocked that I could work from the beach in Acapulco.  But when you break it down, it’s not amazing whatsoever.

The Virtual Lawyer’s Tools Are Not Amazing

I don’t use any of the VLO platforms mentioned above; they’re excellent, but not what’s in my bag.  I relied, and continue to rely, upon a few basic sets of tools:

Phone:  Skype, a computer-based application, allows me to make and receive phone calls to a regular U.S.-based telephone number using only a computer with Internet access.  Costs me under $100 per year for a local number.  But if I didn’t want to go that route, I could simply use my cell phone with global roaming on it.

Internet-Based Faxing:  People use faxes, much to my chagrin.  I use MaxEMail, but there are a number of excellent providers out there.  Here’s how it works: someone puts a piece of paper into their fax machine, dials a local (or toll-free) number, and faxes it to you.  Instead of the page coming through a fax machine, it shows up in your email box as a PDF.  Once again, it costs me under $100 per year to keep this going.

Case Management:  I currently use RocketMatter, but have used Basecamp in the past.  It gives me the freedom to access client information on the go, and it’s reliable so long as I’ve got an Internet connection.  Basecamp allows me to give clients access to their documents, RocketMatter does not.  But there’s a solution.

Client File Access:  I use Dropbox, which allows me to synchronize files among computers and backs up to the cloud.  Using Dropbox you can share a specific folder with any other Dropbox user; all they need is an account, which they can get for no cost.  Tell your client to get a free Dropbox account, and then share their file with them.  When the matter is closed, revoke the sharing privileges.

My File Access:  Once again, I use Dropbox.  There are other solutions out there, but I like Dropbox because it’s got tons of features and is accessible from my Android device (they’ve got an iPhone and iPad app as well).  To get files from paper into my computer I either scan them using my ScanSnap scanner or, ideally, have clients fax them to me (remember, those faxes come through as email attachments in PDF format).

Staff Communications:  We use Google Talk to communicate.  Nuff said.

Calendaring and Appointment Setting:  We use Google Calendar for our calendars in the office, and a web application called AppointmentQuest to allow people to set up appointments to speak with us.  Appointment Quest is not the only system out there, but it does allow us to block off times when we’re not available and move stuff around.

Email:  Google Apps.  Free, web-based, accessible using our phones, and lots of storage.

The Virtual Lawyer’s Mindset Makes the Difference

Nothing outlined above is earth-shattering, nor is it custom-made.  It does, however, reflect the reality that we can work anywhere, any time.  Our clients need not be technologically advanced, either; the only thing they need is a telephone – everything else is on our side.  So it makes no sense to me when a lawyer tells me that they don’t go virtual because their clients aren’t tech-savvy.  That’s an excuse, not a real reason.

If you want to be a virtual lawyer, all you need to do is take a step outside.  Then another.  And then another.  Repeat until you’re in a comfortable location, and then open your laptop.  Keep the cell phone charged, maintain connectivity to the Internet, and get down to business.  That’s pretty much all there is to it.

The chains aren’t real.  All you have to fight against are your own preconceived notions about where you work.

To be sure, there are things you’ll need to do in order to prepare for that walk outside.  But once you have the mindset, the solutions to the other minor problems will soon come into sharper focus.

Photo credit:  Giorgio Montersino (via Flickr).

Hire For Passion

Passion

The solo and small-firm practitioner decides to start and build a law firm because he or she has a passion for a particular field of law. You have a connection with family law, bankruptcy, criminal law, personal injury … whatever it is, you’re in it for a reason.

The firm you built exists to serve your clients, and to serve them well. To do right by the public and, in turn, to make you money (no, “profit,” is not a dirty word).

When you hire new employees you look for technical expertise of some sort. Good computer skills, perhaps experience in the field. For a receptionist, you look for a good speaking voice.

Technical skills are good, to be sure. But the one thing we as business owners must actively seek is not the ability to use Microsoft Word or Outlook, it’s passion. Passion for what we, as business owners, stand for.

Your potential employees need to have that same fire in their gut that made you open the office in the first place. Be it a drive to do good in the community, to help people get to a better place, or just to make a positive impact in the world. Whatever it is that brought you here, that raw energy should be instilled in your employees before they get the job.

Once hired, it’s your job to focus that passion and guide the employee accordingly, You need to train them to put their passion to use, to give them the tools they need to connect with your clients and provide the service for which your firm has been hired.

You can teach the technical aspects of any field of law – as a judge once told me, this ain’t rocket science. Our paralegals and staffers are trained to use the tools we provide, and the lawyers we hire learn to put their education and training to use for our office.

The one thing you can’t teach, however, is caring. And if someone doesn’t care, their only motivation to get something done is the money. The employee is a clock-watcher, someone counting down the slow hours until the end of the day.

If a client email comes in at the end of the day? If you care and are passionate, you’re going to answer it. If you’re a clock-watcher, you’re out the door and on the bus home.

If a phone call comes in during lunch? If you care and are passionate, you’re going to put down the sandwich and talk with the client. If you’re a clock-watcher, the call goes to voice mail.

How do you interview for passion?

Ask questions that don’t relate to the law. Find out what fires up the interviewee. If you can’t find anything, chances are pretty good there’s not much passion there.

Plug the person’s name into Google. Do they have a ton of Facebook friends? Are they on Twitter? Digg? Do they have a blog about a personal hobby? These are clues as to a person’s passions. Ferret them out to get a better idea of the person behind the resume.

In short, learn as much about the person as possible.  Take your time – this is an important decision, and the one you make will help or haunt you for a long time to come.

We must hire for passion, not technical skills. Our firm deserves it, our clients deserve it.

Photo courtesy of Emily’s mind.

How Content Drives Law Firm Marketing

Law firm marketing used to be so simple.  Slap up a few ads, buy up some television time, and call the Yellow Pages representative to pick up a fat check.

But somewhere along the line it got more difficult.  Prospective clients started wising up and asking questions.  They realized that there was no early way for them to differentiate between Lawyer A and Lawyer B based on a 30 second commercial spot or a full-page Yellow Pages ad.  The problem was that they didn’t know exactly how to tell the difference.

So they did what we all do when we shop for a new car – we peek under the hood.

First they turned to the Better Business Bureau, not realizing that lawyers didn’t utilize that venue.  So they moved onto Martindale-Hubbell, the grand-daddy of lawyer rankings.  But M-H was stuffed to the gills with huge law firms that looked down on helping people with their problems in favor of billing big corporate entities.

Some lucky few could ask their friends and family members about lawyers, but when it came to things like bankruptcy and divorce it was a little stickier.  Who wants to approach their uncle and say, “Hi Uncle Bob.  I can’t pay my bills.  Do you know a good bankruptcy lawyer?”

So they turned to the Internet.  At first there was no way to find a reputable professional, so the public just bumped around in the dark.  But eventually lawyers started getting websites, those online brochures with pretty pictures.  Lulled into peaceful slumber, people started equating the best website with the best lawyer.

But something happened along the way.  Blogging came around, and some folks started thinking that it was a darn easy way to add information to their website.  It sure was a lot faster and cheaper than paying the web guru to update the site every month.

Blogging didn’t take off for lawyers for a long time.  In fact, there’s a good argument that blogging still hasn’t taken off for lawyers.  But with blogging evangelists like Grant Griffiths leading the way, inroads have been made over the past few years.

When you’re talking about blogging, you’re talking about the entire world of online marketing.  Every industry has marching orders to get blogging and get it done now.  Every media channel has a cadre of super-successful people who also happen to be blogging their brains out.  You can’t get away from it.

Consumers have been trained to ask questions online, to query Google and Bing and the rest in an effort to get answers.  The answers to their questions float to the top of the search engine results page and, in so doing, the site on which those answers reside gain the most loyal followings.

Follow someone long enough and you come to trust their intellect and insight.  You rely upon them for good information.  You get to know them to an extent, and feel closer to them.  And when you need help, you turn to that person over all others.

Chances are pretty good that you’re not creating content and, in fact, don’t know where you’d put it or what you should do to get people to notice it.  If so, you’re not alone.  In fact, most of your competition isn’t doing anything either.  They’re watching the world pass them by, caught up in the day-to-day grind of being lawyer and entranced by the notion of cutting a fat check to some “SEO Mastermind” to turn their 3-page website into a Google magnet.

Good luck with that.

So here’s what you need to do, right now.  Take out a pen and a blank legal pad and start writing.  Anything at all.

We’re going to keep talking about this.  Because your future depends on it.

Photo courtesy of SPazzo_1493.

Toggl: Track Your Billable Time Easily (And Free!)

Managing a bankruptcy law office requires the ability to keep track of where time is being spent, by whom, and on which matters. For many bankruptcy lawyers, however, time tracking is costly and difficult. There are a bunch of programs out there to help lawyers track time, but they’re all cumbersome and cost money.

You already know I hate to spend money unless it’s for an awesome reason.

About two years ago I was looking for a simple and quick way to track my time.  I didn’t feel like shelling out a bunch of money for a full-featured case management system (I was using Basecamp at the time for my case management, and it didn’t have a real-time application), and even a program like Time And Chaos seemed like overkill.

All I wanted was something I could click to start and click to stop.  I wanted to get reports showing my progress, and I wanted to be able to print out a PDF for my fee applications.  It had to be free, too.

Too much to ask, I thought.  Then I found Toggl.  And over two years later, it’s better than ever.

Toggl is an online time tracker that tracks the number of billable hours you spend on a client project.  In real-time.

Once you register (for free), create a new project for a new client, and “toggl” the on button. Toggl starts tracking the time spent in real-time, right in the web browser.  You can even download an application to your Mac or PC and the data will automatically sync with the web server. Hit stop when you’re done.

Toggl will put together reports – PDF or CSV – for invoicing your clients.  Beyond that, the system lets you look at your time in graphical format.  How much time you’ve billed each day, week, month, etc.  Which days were most productive, least, and stuff like that.

Bottom line?  It’s awesome.

The application is free for up to 5 timekeepers on your team, and the cost is modest for bigger groups.  So go check it out and see if it suits your needs.

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