As lawyers, we focus on building our business by seeking out people in need of help. We market our legal practice with whatever means we deem appropriate – websites, TV, radio, newspaper, even social media tools – and focus on getting out the message that relates directly to our practice area.
We talk about bankruptcy, divorce, [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: lead generation
What If You Met Your Client Yesterday?
The Most Important Skill In Legal Marketing Is
You want to market your practice – whether you’re a bankruptcy lawyer, an immigration lawyer, or a lawyer who represents chinchilla farmers (I’m sure there are lawyers who do that sort of thing) – and you listen to all the big legal marketing gurus to learn what you need to know. And the big, fancy-pants [...]
Are You A Guru Or A Servant?
Over at LawFirmBlogging, a parable of sorts about the guru and the servant. Of course, it’s a parable about positioning your firm (and yourself) as either to “go to” person or the lawyer who gets the job done with customer service. I think it’s interesting that the author draws a distinction between one who is [...]