Even if you're at the top of the search engines, you're vulnerable to new competition. Go to sleep at #1, wake up at #4. Is this a risk you're willing to take when marketing your ...
Even if you're at the top of the search engines, you're vulnerable to new competition. Go to sleep at #1, wake up at #4. Is this a risk you're willing to take when marketing your ...
When I decided to open my own law firm, I did so with the firm belief that I could not fail. I figured that if I put up a Yellow Pages ad people would find me. Did ...
We've all been there. Some smart ass comes along and tells us we need to start a blog for our law firm, and how terrific it is for our online legal marketing. How Google loves fresh web content, how people flock to blogs, and how it's pretty much the best thing since the ...
Ever have a great idea about something while doing some random chore or activity? Try as you might to remember it later, it eludes you. Frustrating, no? We've talked about how important content creation is in your legal marketing efforts. We agree that inspiration can come from a variety of sources, and that you ...
Can a real, live lawyer use social media for real, live business? Social media for lawyers - specifically Twitter, Facebook, and Linkedin - has been getting a ton of coverage in the past few days on the heels of this article in Mashable. And it seems to have ignited a bit of a debate on ...
If you see a link on this site to a product or service, assume that I'm going to get paid when you make a purchase. I promote only products and services that I produce or that I've personally used. This is one way that I pay the bills around here. Consider yourself warned.