Legal marketing takes all forms, but one of the best ways to convince the world that you’re good at what you do is to get other people talking about you.
Word of mouth is indeed a powerful force, especially these days. There are so many lawyers out there, so many marketing messages thrown at consumers, [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: Legal Marketing
Legal Marketing Tip: A Flip Camera And 8.3 Seconds
Legal Marketing – Wash, Rinse, Repeat
Legal marketing efforts are important – we all know it. We need to keep the new business (and repeat business) flowing in the front door in order to keep the coffers full, the staff busy, and the lights on.
We learn everything we can, we soak up information, we read as much as possible. And in [...]
Online Legal Marketing – Fish Where The Fish Are
When you’re marketing your law firm online it’s easy to get caught up in the blogging whirlwind. After all, that stuff takes nothing more than time – and it’s entirely within your control. There are technical issues to contend with, but they’re easily tackled.
Most people will tell you to work on excellent content and optimize [...]
You’re Not That Important
Your legal marketing efforts have taken hold in a big way. Maybe things are too good right now. There’s someone sitting on hold for 3 minutes, listening to the endless loop of elevator music. There’s a new consultation appointment in the waiting room; she’s been sitting there for 45 minutes.
Remember – good legal marketing efforts [...]
Video Marketing For Lawyers – Maybe It’s Not Right For You
Video marketing for lawyers is all the rage. It’s … sexy. Everyone wants to be a TV star, right? We all want to have our name in lights. And these days, every online marketing consultant is pushing the fact that this is the next big thing.
Truth be known, they’re right – video is the next [...]
Online Legal Marketing Tip: Speed Up Your Site
Last week we talked about some tips for speeding up how quickly your site loads. Beyond the user experience, there’s a solid reason to ensure your site loads as fast as possible – Google may penalize sites that load slowly.
Google recently released some information about SPDY, a new web protocol that compresses site load times [...]
Legal Marketing Tip: Cast A Narrow Net
We all know that not everyone will become our client – if that were the case then we’d be the only lawyer in court, which would get pretty boring (though wildly profitable). But lawyers forget that when marketing their law practices, opting to create a strategy that will bring in every single person under the [...]
Do You Lock The Doors?
Got off the phone yesterday afternoon with a Chapter 7 bankruptcy trustee here in New York. He was unhappy with my actions.
For the life of me, I have no idea why.
Allow me to share: About two weeks ago I asked my assistant to contact every Chapter 7 trustee in New York to obtain from them [...]
Online Legal Marketing – 6 Ways To Reduce Your Bounce Rate
You’ve committed to marketing your law firm online. Your bankruptcy website is getting 10, 20, 50, 100 or more unique visitors each day, which is pretty good. After all, the site hasn’t been touched in months (if not years) and it doesn’t cost much to keep it online. Even if you’re a regular legal [...]