You’re looking to market your law firm online, so you naturally default to the tried-and-true tactics of building a keyword-rich website, blogging, and using all of the social media tools at your disposal. But what about some of the most effective local sites out there?
After all, most of the lawyers I know are looking to bring in clients from a pretty small geographic area – one, maybe two cities and towns. After all, most of us are too small to ride the rails to a great extent. For us, marketing a law firm online needs to include not only the big fish (blogging, websites, social media tools) but also the new kid on the block – local search.
Local search is extremely effective because it leverages not only the major social media and search engine optimization tools, but usually encompasses some location-based mobile applications as well.
Remember – people are more likely to search for “Detroit bankruptcy lawyer” than “bankruptcy lawyer” if they’re looking for someone in the Motor City. Marketing a law firm online needs to encompass local search to be effective and get as much of that traffic as possible.
Here are my top 5 local search options for marketing a law firm online:
Now that you’ve got a Google Places listing, you’re probably wondering what the heck to do with it. Is it the online equivalent of a Yellow Pages ad, or is there something else to it? Of course there’s more stuff you can do with it, but what’s the point? After all, you want to know the key factors to making the most of this thing – right?
You’re sitting in your office and the phone rings, or that annoying little ping signals you’ve got an email. It’s a new potential client! Stop the presses! All work halts! Why? Because when a new client contacts you, it means you’re on the precipice of making money. This is what marketing your law firm is all about. But is that the right way to do business?
