Online legal marketing needs to include a blog – I’ve said it before and I’m sure I’ll say it again before too long (that is, unless I end up saying that blogging is dead – nah, not likely). And if you’re serious about your online legal marketing efforts you should be using WordPress. Not the [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: online marketing
Online Legal Marketing – Fish Where The Fish Are
When you’re marketing your law firm online it’s easy to get caught up in the blogging whirlwind. After all, that stuff takes nothing more than time – and it’s entirely within your control. There are technical issues to contend with, but they’re easily tackled.
Most people will tell you to work on excellent content and optimize [...]
Video Marketing For Lawyers – Maybe It’s Not Right For You
Video marketing for lawyers is all the rage. It’s … sexy. Everyone wants to be a TV star, right? We all want to have our name in lights. And these days, every online marketing consultant is pushing the fact that this is the next big thing.
Truth be known, they’re right – video is the next [...]
Marketing My Law Firm Online Won’t Work Here
I’ll frequently sit down to talk with a bankruptcy lawyer about how I market my practice. They nod and smile when I talk about social media, blogging, article marketing and my content generation strategies.
After a few polite minutes they’ll stop me. “That’s awesome. I wish I could do that, but online marketing [...]
How To Generate A Color Scheme For Your Legal Blog
The look of your legal blog is in many ways just as important as the information it contained. After all, the way your site looks is going to make a huge difference between an actively engaged audience and one that, “comes, pukes and leaves.”
One of the great joys (to me, at least) of beginning a [...]
Online Legal Marketing – 6 Ways To Reduce Your Bounce Rate
You’ve committed to marketing your law firm online. Your bankruptcy website is getting 10, 20, 50, 100 or more unique visitors each day, which is pretty good. After all, the site hasn’t been touched in months (if not years) and it doesn’t cost much to keep it online. Even if you’re a regular legal [...]
4 Reasons Legal Blogs Die And 5 Ways To Succeed
A few weeks ago I was looking to compile a list of all the bankruptcy blogs I could find. I figured it should be a pretty simple task, what with legal blogging being all the rage and such (though it’s de rigeur in the rest of the online marketing world, we lawyers aren’t so much [...]
Law Firm Blogging Doesn’t Need To Stop With The Lawyer
People say that marketing is a conversation, and that blogging is a cornerstone of the whole social media, Web 2.0, thing. It’s a means of attracting an audience, talking about things that matter to them, and engaging them in a conversation that will eventually lead them to your door as a client.
We say that lawyers [...]
Finding Your Voice For Your Legal Blogging Efforts
People talk about the need for great content on your legal blog, and I agree completely. But once you get over the hump of, “What the *&^&*&^ do I talk about?” you’ve still got a huge hurdle to overcome – your voice.
It’s one thing to have something to say. It’s a whole other [...]
Why Law Firm Blogs Fail As Legal Marketing Tools
Blogging is the biggest movement in online legal marketing since the first lawyer put up the first online storefront way back in the day. And we’ve all been sold on the notion that blogging is, in and of itself, a terrific marketing tool. Blog blog blog, the blogpunditry says (I just made up that word [...]