Marketing your law firm with a blog is a romantic notion in a certain sense.
Law firm marketing folks – heck, all marketing folks – extol the virtues of blogging. Create a law firm blog and your business will soar, setting you apart from the competition and bringing you accolades of all sorts. Your law [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: Search Engine Optimization
Blogging For Your Law Firm? There Is No Middle Ground.
Online Legal Marketing 101 – Be Original
When marketing your law firm online it’s important to remember that originality is key. And I’m not just talking about the design of your law firm’s website or your point of view – it should be obvious that you need to be different so as not to blend in.
What I’m talking about is the [...]
10 Legal Marketing Tips For Slow Times
Thanksgiving begins the strange time of year when most lawyers don’t have much new business to handle. People are more concerned with their holiday shopping than with their legal issues, so the pipeline dries up a bit. You can rattle around in your office surfing the Internet all day or you can take [...]
Online Legal Marketing Begins With The Right Word
You’re about to launch your online legal marketing efforts – whether it’s a blog, a static website, or social media marketing strategy (ideally, it’s a combination of all three – but that’s another post for another day). Where do you begin? A domain name? A hosting account? Installing WordPress? Hiring a web developer or a [...]
Google Doesn’t Care About Your Keyword Metatags
One of the things I teach my lawyer students is search engine optimization, and how to increase their position in the search engines. After all, where you show up in Google is a critical element of your online legal marketing efforts. Optimize your website properly and you’re way ahead of the game – [...]
How to Use Content to Build Website Traffic
If you’ve been marketing your bankruptcy practice online for any time at all – in fact, if you’ve been marketing any type of law practice at all – you’ve probably hear the adage that “content is king”. It’s no secret that informative, timely, relevant content will help you build an attentive audience… but getting people [...]
Want Your Law Firm Website To Rank Well On Google?
Silly question, really. I mean, who would say, “No thanks, I’d rather just sit buried here on page 8″?
Check out this incredibly useful post for 6 Surefire Ways to Rank Well in Google.