Tag Archive: short copy

The Ideal Length For A Legal Blog Post

Much has been said.  Battles have been waged.  Mel Gibson has shouted, “Freedom!”
How long should your blog post be?  100 words?  200?  600?
There’s no answer, but there are some pointers.

If Your Reader Gets Bored, It’s Too Long.
If The Story’s Not Done, It’s Too Short.
If You Can Cut Out Words Without Losing The Gist Of It, [...]

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How Long Should a Direct Mail Letter Be?

Marketing your bankruptcy practice with direct mail is tricky.  In order to do it right, you need to be able to sell using nothing more than pen and paper.  After all, direct mail is nothing more than a replacement for an in-person meeting or phone call where you can tell a prospect all the reasons [...]

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