Your online legal marketing plans have taken shape, and you’re serious about generating new business for your law firm. You haven’t abandoned your offline marketing but you’re looking at those media like distasteful relatives you are required to invite to your home for holidays.
Your law firm blog is all shiny and new, the pictures [...]
Marketing For Lawyers, Office Management and Technology
Tag Archive: social media
Legal Marketing At The End Of The Honeymoon
Marketing My Law Firm Online Won’t Work Here
I’ll frequently sit down to talk with a bankruptcy lawyer about how I market my practice. They nod and smile when I talk about social media, blogging, article marketing and my content generation strategies.
After a few polite minutes they’ll stop me. “That’s awesome. I wish I could do that, but online marketing [...]
7 Simple Steps To Getting Started With A Law Firm Blog
You’re convinced that you need to incorporate blogging into your law firm marketing efforts. But there’s a problem: you have no idea where to start. If only there were a roadmap to help you get on your way.
Well, there is now. And here it is:
Buy A Domain Name: I am partial to [...]
Pitfalls Of Law Firm Blogs: If You Build It, They Won’t Come
Every marketing maven out there will tell you that blogging is the best thing since the baker took a knife to the loaf of bread to slice it. And it is – or it can be. But if all you’re going to do is write a blog for your law firm marketing efforts I can [...]
Marketing Your Law Firm With Twitter – Tips From The Other Side Of The Pond
So many lawyers are on social media platforms like Twitter and Facebook. And so many more aren’t. With so many millions of guides to using Twitter, you may think you’ve seen them all.
Not so. Now the British government has come out with a roadmap to using Twitter. And oddly enough, it’s pretty interesting.
Advertising Age tells [...]
What If You Don't Want Clients To Connect With You On Social Networking Sites?
Bankruptcy lawyers and consumer protection lawyers who are using tools such as Facebook and Twitter are finding that their clients are there, too. That’s good, right?
To some, not so much. Some of my lawyer friends have commented lately that they don’t want to connect with their clients on these sites because doing so will show [...]
5 Things You Should Know About Twitter
If you’ve been paying attention to internet media lately, you know that Twitter has become the favorite social media vehicle for all kinds of marketers – including bankruptcy lawyers.
The concept of Twitter can be a bit overwhelming at first – millions of people writing 140 character blurbs (called “tweets” that are immediately posted for the [...]
Getting Your Bankruptcy Practice To GREAT . . . And Leaving GOOD Behind
You can be a good bankruptcy lawyer, filing cases and getting your clients a discharge. Cure the mortgage arrears, save the car, wipe out the unsecured debt – that’s all good. Very good, from your perspective.
But what do your clients think?
Do you ask them? Do you take the time to listen when they tell you?
Can [...]
Using Twitter For Professional Purposes
I previously posted about Twitter, a terrific little micro-blogging platform that allows people to interact in real time with others. It’s addictive (and not in a Facebook time-suck sort of way) and useful for business development, marketing and general professional purposes.
Over at DuctTape Marketing, John Jantsch has created his Guide to Using Twitter. [...]
What Is Twitter, And Why Do You Care?
If you follow social media you know about Twitter – but many of my readers don’t follow social media and don’t really care to do so. Hence, this post.
Twitter is like e-mail, only more immediate and closed. It gives you a way to follow someone around and find out all the cool stuff [...]