The schools are closed, the kids lining up for ice cream by the truck with that annoying jingle emanating from it. Moms and dads are forking over money for water parks, blockbuster movies and chlorine for the pools.
No work is getting done whatsoever. And here in New York City, we’re facing temperatures closing in on the triple digits all week.
If you have a legal problem and need a lawyer, chances are pretty good that it’s going to wait until Labor Day unless it involves something extremely urgent.
For those of us who get the majority of our business from clients who could conceivably wait for a few months with anything awful happening, the instinct is to pull back on our law firm marketing efforts.
Me? I’m going to double down on my law firm marketing rather than take a breather. But I’m going to play with the Reno Rule, not just throw money at the table.