We’ve all been there. Some smart ass comes along and tells us we need to start a blog for our law firm, and how terrific it is for our online legal marketing. How Google loves fresh web content, how people flock to blogs, and how it’s pretty much the best thing since the cool side of the pillow. But there’s something that stops you, isn’t there?
The reason you don’t start creating web content isn’t because you don’t believe in the raw marketing power. It’s not that you think the bloggers are full of crap.
Maybe you hide behind the veneer of “it’s too technical,” but let’s get real with one another – you and I both know the learning curve isn’t that steep. You can hire someone to set up a WordPress blog for you (heck, dozens of people have hired me to do an installation for them). You can get a graphic designer to make it pretty.
Nope, this isn’t a matter of technical skill or lack of proof that web content drives online legal marketing.
