There’s an old (in Internet terms) saying that “markets are conversations.” That means when you come to my stall to buy something at the market, we talk. In doing so, we form a relationship that makes you like and trust me enough to make a purchase.
Blogging is supposed to be a way for people to take that conversation and move it into the virtual world. I talk, you talk back through the comments. In a perfect world, the blog post would be the germ of an idea and the comments would flesh it out. It’s like electronic Mad Libs – there’s a framework of a sentence, but the players get to fill it in.
