Are there small client relations tweaks your law firm can implement right now to make for more of a WOW experience for people when they walk through your door?
Client relations are the bastard stepchild of the inner workings of a law firm. You’ve got to run your law firm and turn out the best possible product. Everyone working in the firm must do their job as well as they possibly can, often in spite of the client. You know your legal marketing efforts need to bring in business, but you usually forget that referrals come as a consequence of superior client relations and the quality of the service your law firm provides – not merely results.
So you’ve got to provide a fantastic first impression, train your employees in the art of client relations, foster independent thinking and grease the wheels to make it happen. But let’s be honest with one another – who the hell has the time to make nice-nice when opposing counsel is a jerk, the client seems to be actively working against their own interest, and the two paralegals are complaining to you about how long the other one takes for lunch each day?
