Video Marketing For Lawyers – Maybe It’s Not Right For You

Video marketing for lawyers is all the rage.  It’s … sexy.  Everyone wants to be a TV star, right?  We all want to have our name in lights.  And these days, every online marketing consultant is pushing the fact that this is the next big thing.

Truth be known, they’re right – video is the next big thing in online marketing.  We’ve all read the stats that YouTube is the second-largest search engine.  Google owns YouTube.  Google search results show YouTube videos.  And chances are excellent that things are going to be more heavily involved in this medium as the years roll by.

Visuals are compelling, entertaining, and for many people easier than text or audio. You can humanize yourself and your practice, show you care, and present your marketing story.  Some of my colleagues swear it’s magical, and I don’t disagree.

Video done right is awesome.  When it’s done badly, that’s just sad.

But there’s the rub: it needs to be done right in order to be good.  And it’s not easy to do it right.  It takes money, time, and effort.

There are people who will take care of the time and effort problem.  And as to the money part of things … well, that’s all relative.

The final thing that this medium requires is something that nobody can (or should) do for you.  You’ve got to be relaxed, smart, funny, and just as ease in front of the camera.

I lied – someone could help you with that.  But the process won’t be cheap or easy.

If you hate being in front of the camera and can’t remember what you wanted to say, forget it.  Go elsewhere.  Stick to blogging or podcasting.  Getting in front of a camera is going to do you more harm than good.

Will more people look to video in the coming years?  Yes.  Because video done right is extremely powerful.  But that power can just as easily be turned against you.

So if it isn’t right, it isn’t right.  Leave it to the other lawyers in your town, and concentrate your efforts on what you enjoy.  That enjoyment will show in the results.

Photo courtesy of “Big Daddy” Nelson.

How Can Someone Else’s Video Help You Market Your Law Firm Online?

Trying to get a bump in the search engines? One thing that helps your SEO is the length of time people spend on your site. To keep them longer, you want to use compelling video content. But what if you don’t have any video content? Just head on over to YouTube and see what you find there!

Marketing Your Law Firm With Video? Embed YouTube Videos Onto WordPress!

You’re using video as part of your legal marketing plan, and it’s going great. You’re taking all the right advice, getting more clients into your office based on the persuasive power of your video marketing.

Well done, but you’re not there yet.

What you want to do is embed those YouTube videos onto your blog or WordPress site. This way, visitors to your blog will get your marketing message in yet another venue.

Watch this video and learn how it’s done:

How To Save YouTube Videos To Your Computer

Ever watch a YouTube video and wish you could just save it and keep it on your hard drive?

You can.

Watch this video and see how easy it is.

nj2mhuiyvq

Should Bankruptcy Lawyers Use Online Video To Market Their Practices?

The newest territory for marketing a consumer bankruptcy practice is video – specifically, online video. YouTube announced that it has over 100 million viewers, Google indexes video like lightning, and we all know there’s no easier way to make a lasting and personal impression than looking into your prospect’s eyes.

I could go on and on, but I won’t. Because my colleague and fellow Solo Practice University faculty member Gerry Oginski – a wunderkind of online video for his New York medical malpractice practice – did this terrific guest post over at Blog for Profit.

Read it. Learn it. Use it.

By the way – for my videos (yes, I’m working on a bunch of them) I use the Canon Vixia HF10. Awesome little device, highly recommended.

Related Posts Plugin for WordPress, Blogger...