Remember your first kiss? The terror, the elation and the sense that something inspiring was happening?
That’s the first moment of contact with a prospective client. We forget that feeling after awhile, much as we begin to treat a kiss from a loved one as a punctuation mark at the end of a sentence. It’s expected, somehow routine.
But not for the prospective client. Each one of them feels the same way because he or she has never met you before. It’s all fresh, all new, and all terrifying. There’s the feeling of being unbalanced.
With a first kiss, the feelings are mutual. With the new client, they aren’t. But it’s our responsibility to remember the feeling and to act accordingly. It’s respectful of the impending relationship.
Today you’ll be busy doing the same things you’ve done time and time again.
Remember that your client hasn’t walked this road before.
Most of the time there’s never been professional contact with a lawyer.
This moment, this first point of contact, is a make-or-break opportunity to build trust and rapport.
Mess it up and you’re sunk.
How will you handle it?
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I agree. I am continually revising our processes to help the client feel more at ease. We may see several Motions to Lift Stay come in a day, but when the client recieves it the same day you do without any warning it rocks their world. Good post.
Sound advice. Vivid analogy. Something we take for granted.