Are you too busy working to focus on marketing your law firm?
Are you too busy helping clients to streamline your processes?
There are fires to be put out, calls to make and calls to take. Emails to review, documents to produce, things to get done.
Life is happening at a faster pace than at any time in the past. We work not only in the now, but in the later.
It’s a struggle to keep up, and the to-do list gets longer and longer every minute.
We’re too busy to think about marketing our law firm, or to work ON our practices.
Bullshit.
It’s an excuse, nothing more.
Yeah, you’ve got work to do. Calls, faxes, emails, court appearances, whatever. But that’s not the real reason you’re not thinking about business generation and how you run your practice.
You’re not doing it because you’ve got other priorities. And that’s cool, but don’t you owe it to yourself to be honest?
When We Say We’re Too Busy, We’re Really Saying “This Isn’t Important”
When you get a call from a judge’s chambers, do you call back? Of course you do. Because no matter how busy you may be, nothing is as important as calling the judge.
When your kid is having a big game, are you in the bleachers cheering him or her on? Hell yeah! Because your kid is important to you.
In both scenarios, this is the right thing to do.
Decide What’s Important To You Professionally – Then Make The Time
If it’s important that you put into place a plan of attack to effectively marketing your law firm then you need to make the time. Whether it’s learning how to engage in content marketing, starting a law firm blog, figuring out how to make sense of social media, or developing checklists to help your practice run more smoothly, there’s time you can make. But only if it’s important to you.
Turn on the DVR and skip that television show tonight.
Put down the novel.
Listen to an audio course during your commute.
Take lunch at your desk and eat your sandwich while watching part of a training series.
I asked it before, and I’ll ask it again:
Are you too busy working to focus on marketing your law firm?
Are you too busy helping clients to streamline your processes?
Photo credit: Piotr Bizior
Great post! In addition to deciding what things are important professionally, it's probably a good idea to include personal stuff in that list too (kind of like a kid's sports game). In other words, at lunch, should you multi-task and watch a training video while you eat or should you get out of the office, clear your head and fully enjoy your lunch so you will feel revived for the last 5 or 6 hours of your workday? While it is always important to focus on marketing and helping clients streamline processes, it is also important to fit in personal moments so you don't get burned out.
No doubt, Kevin. Deciding what's important is an all-encompassing internal discussion. Family, friends, business – it's the same 24 hours in a day.
I have been out of the country on vacation for two weeks in June. I have been back a week. In that week I have only completed a subpage. No new posts. I had everything to do. kept putting off new posts. Inwardly I feared that I had lost the creative edge. Today I woke early. Showered, shaved dressed before anyone else got up. Put on a pot of coffee. Went out on my back patio, mug in hand with my laptop. Took 20 minutes to throw together a new blog post. That one led to an idea for another that I plan to do tomorrow after church.The fact is I never lost the creative flow. All you need to do is to sit down and do it. Nothing is more important to your practice than your content marketing. It is the old network marketing adage. Leveraging your time. That post you do today will keep working for you and generating income far into the future. Even at times you are away from your desk on vacation.