The key to improving your email marketing and autoresponder results is to increase the relevance of their messages. Here are some tips for making that happen:
Be relevant – use personalization
The greatest capability of e-mail marketing technology is personalization. Messages that resonate most, through personalized subject lines, offers, articles, product showcases, and follow-up e-mails based on recipient activity, will be the clear winners for eyeballs.
Resolve or minimize deliverability issues
There are a ton of spam filtering systems, so be sure to test your message before sending it. If it doesn’t get through when you send it to yourself, go back and re-work the message.
Never a second chance to make a first impression
Engage new subscribers immediately with an organized program that includes a welcome message upon confirmation, followed by the current newsletter or promotion, and e-mails offering a set of “best-of” newsletter articles or even an exclusive offer just for newcomers.
Make sure you’ve got permission
Review permission practices across your web sites. Permission-based email is becoming the acknowledged best practice. Besides, why waste your good will on people who don’t want to hear from you?
