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Andy Beal of Marketing Pilgrim had an opportunity to speak with Google’s Nick Fox, Senior Business Product Manager for Ad Quality, about the upcoming changes to the AdWords Quality Score. Google is indeed planning a change to the Quality Score, with two major updates:
- the addition of a new column in AdWords campaigns, showing the Quality Score; and
- a change to the Quality Score algorithm.
Google claims that the purpose of this change is to “improve transparency” and “make it easier to understand the quality score.” That being said, Google expects that there will be a lot of complaints from advertisers as their keywords begin to bring in less and less traffic.
This move, along with last year’s high publicized Google Slap, serves to underscore the need to diversify your web marketing efforts. Consider organic search engine optimization and some well-placed link exchanges in addition to your pay-per-click campaigns. After all, why leave yourself at the mercy of any single source of business?
Technorati Tags: google, adwords, marketing
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