Craigslist is a boon to legal marketers; it’s a terrific new-media version of the old classified ad listings. Free, free, free. And most people don’t realize you can post ads on Craigslist in HTML format; that means you can make ‘em really pretty, too.
Founded by a guy in his spare time and run out of his apartment until being purchased by eBay some years ago, Craigslist now boats over 55 million unique visitors per month (as of July 2009). This is a tremendous amount of traffic, and one that will pay off in marketing your firm if you cater to consumers.
I’ve been marketing my bankruptcy practice for a number of years with Craigslist, and the results have been mixed. But given the fact that it’s a $0 advertising medium it doesn’t take much to make money on Craiglist.
