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As our economy contracts (to put it mildly), people wonder about the best ways to market. This goes for consumer bankruptcy lawyers looking to marketing their practices cost-effectively.
MarketingSherpa recently published this chart showing that email marketing and Web 2.0 social marketing remain the top two marketing tactics for the downturn.
Why so popular? Both are relatively inexpensive and – at least in the case of email marketing – provide for a proven return on investment by way of clickthrough metrics and the ability to split-test.
The biggest drop in popularity? Print advertising, of course. Inexpensive, lack of ability to effectively and easily track return on investment, and a bear to work with.
Thanks to our friends at LawyerCasting for pointing out this new resource.
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