Marketing consultants can talk all day about how lawyers should market their firms. But I realize that this blog – this entire subject – is dependent entirely on what YOU want and need.
So I’m going to open the floor and ask you, my readers, what haunts you when you think about marketing your firm.
What are your biggest questions about legal marketing?
I’m doing this for two reasons:
First, I want to make this blog as useful for you as possible. If it’s useful then you’ll keep coming back for more. You’ll subscribe to Practice Pro News. You’ll say nice things about me. Maybe you’ll even buy some stuff from me someday.
Second, I’m putting together a free marketing course for lawyers. Yup, totally free.
Online, off-line, whatever. Traffic building, blogging, lead generation, direct mail, design issues, content creation, social media … whatever gets stuck in your craw, that’s fair game.
Put your comments in the space below and let’s see where this takes us!
Image courtesy of Oberazzi.
How can I market and still get/keep a professional reputation/appearance?
I ran an add in a service directory of a local paper, had great results in the community but the other lawyers in the community had some cruel comments about my professionalism. I was accused of not being a true professinal. I am now considering radio advertising but am worried of the perception. Thanks
How can I market and still get/keep a professional reputation/appearance?
I ran an add in a service directory of a local paper, had great results in the community but the other lawyers in the community had some cruel comments about my professionalism. I was accused of not being a true professinal. I am now considering radio advertising but am worried of the perception. Thanks
In a nutshell,
A. what are the top 10 marketing efforts a lawyer can/should complete to get 'good' or even better, 'prescreened' clients to come in?
(notice I said clients, not free consultations, though if 70% of the consultation become clients, then it is a good deal.
B. How do you get listed as a 'superlawyer' or other ways of showing you are better than most others (at least the perception)?
In a nutshell,
A. what are the top 10 marketing efforts a lawyer can/should complete to get ‘good’ or even better, ‘prescreened’ clients to come in?
(notice I said clients, not free consultations, though if 70% of the consultation become clients, then it is a good deal.
B. How do you get listed as a ‘superlawyer’ or other ways of showing you are better than most others (at least the perception)?
How effective is outdoor print media (i.e., bus benches) as to ROI? I am a start-up firm with limited advertising dollars and would appreciate learing from the experience of others where advertising dollars bring the best results for clients. I also have questions as to the effectiveness of Google adwords, nolo.com attorney directory, Printed Yellow Pages ad versus online Yellow Pages ad. Do clients still pick up the yellow pages book to justify the cost? Seems most people are online now. I haven't picked one up in years.
How effective is outdoor print media (i.e., bus benches) as to ROI? I am a start-up firm with limited advertising dollars and would appreciate learing from the experience of others where advertising dollars bring the best results for clients. I also have questions as to the effectiveness of Google adwords, nolo.com attorney directory, Printed Yellow Pages ad versus online Yellow Pages ad. Do clients still pick up the yellow pages book to justify the cost? Seems most people are online now. I haven’t picked one up in years.