You’re a consumer bankruptcy lawyer – Chapter 7, Chapter 13, the whole mess of it. Intakes, consultations, client petition signings, 341 meetings, confirmation hearings . . . you get the picture.
Actually, you get it every day. Over and over.
Phone calls, emails, letters, faxes . . . it never ends. And by the time you’re ready to go home at night you realize that you haven’t gotten anything done.
The next day you come into the office and the chaos begins all over again.
Stop. Just for a minute. Hang up the phone, drop the BlackBerry and close your door.
Now. Think.
What’s your REAL job?
Is it to dole out advice to prospects and clients? Fix the copier when it breaks? Order supplies for the break room? Chastise employees who fail to perform?
Nope.
Your REAL job is to make money. To constantly and reliably enable your business to turn a profit that provides you and your staff members with a decent standard of living, to pay your bills and add value.
After all, you’re running a business. And a business thrives on profit. Sure, you want to do good work – but you can’t do much good work if you’re always looking over your shoulder and wondering if you’re gonna make payroll.
Got it? Good. Now remember it.
And consider this: if you’re the one running around taking care of everything in the office then there’s no way you are ever – and I mean EVER – going to ensure a reliable profit in your business. You will never have time to write a “thank you” note to someone who refers new business. You will never have time to learn which types of marketing work best for your business. You will never have the ability to go out and meet new people.
You will fail. But you’ll be too busy to notice.
So take a few minutes (now that the door is closed, the email is shut down and the phone is ripped out of the wall – oh wait, you didn’t rip the phone out of the wall yet? Well, we can get to that one later) and think about how you will make just one hour of uninterrupted time available next week to think about how you will make your business a profitable one.
