Why A Blog Is Crucial To Your Marketing

I’ve been blogging for about two years, using a variety of platforms and pieces of software to accomplish the task. As of this writing I have five of them, each for different narrow purposes. And it amazes me that every single lawyer out there does not have one.
Why? Because blogging is not only great for search engine optimization but also because it’s a terrific way to convert prospects to clients. Even better, all it really takes is times and effort on your part to make it work (as opposed to gobs of cash).
Take, for example, this site. I host it with GoDaddy at a cost of about $100 a year. The blog software is WordPress, a free application that I love and use for all of my blogs. The only thing that really cost me some money was the logo and the header at the top of the page, but even that wasn’t nearly as expensive as a full-blown web site.
I ran across an excellent article titled How To Create Your First Blog. The title says it all, and I highly recommend it to all of my readers for a step-by-step tutorial and explanation on blogging.

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