http://www.legalpracticepro.com/why-you-dont-know-if-your-marketing-is-a-good-deal-or-just-a-money-pit/ Fri, 20 Jan 2012 14:59:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.legalpracticepro.com/why-you-dont-know-if-your-marketing-is-a-good-deal-or-just-a-money-pit/comment-page-1/#comment-2745 Anonymous Fri, 30 Jan 2009 19:11:00 +0000 http://www.bkpracticepro.com/?p=485#comment-2745 Right on. Lawyers need marketing services that are effective, efficient, and trackable. The traditional models just don't fit the bill. In addition to the great advice above, look for performance-based programs that must constantly prove their worth. Don't get locked into long-term, subscription-based services. They are difficult to track and provide no guarantee of any results. In the end, the most important metric is return on your investment. Are you spending less money than you are generating through the marketing effort? If not, cut it loose! Right on. Lawyers need marketing services that are effective, efficient, and trackable. The traditional models just don't fit the bill. In addition to the great advice above, look for performance-based programs that must constantly prove their worth. Don't get locked into long-term, subscription-based services. They are difficult to track and provide no guarantee of any results. In the end, the most important metric is return on your investment. Are you spending less money than you are generating through the marketing effort? If not, cut it loose!

]]> http://www.legalpracticepro.com/why-you-dont-know-if-your-marketing-is-a-good-deal-or-just-a-money-pit/comment-page-1/#comment-131 gyi tsakalakis Fri, 30 Jan 2009 18:11:58 +0000 http://www.bkpracticepro.com/?p=485#comment-131 Right on. Lawyers need marketing services that are effective, efficient, and trackable. The traditional models just don't fit the bill. In addition to the great advice above, look for performance-based programs that must constantly prove their worth. Don't get locked into long-term, subscription-based services. They are difficult to track and provide no guarantee of any results. In the end, the most important metric is return on your investment. Are you spending less money than you are generating through the marketing effort? If not, cut it loose! Right on. Lawyers need marketing services that are effective, efficient, and trackable. The traditional models just don’t fit the bill. In addition to the great advice above, look for performance-based programs that must constantly prove their worth. Don’t get locked into long-term, subscription-based services. They are difficult to track and provide no guarantee of any results. In the end, the most important metric is return on your investment. Are you spending less money than you are generating through the marketing effort? If not, cut it loose!

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