As most of my readers know, I am proud of the fact that I have come up with few – if any – original thoughts on marketing and technology. In fact, all of the best ideas I’ve ever had have come from businesses that are not law firms. Law firms are boring, whereas other industries do things that are interesting enough to get noticed.
So I stumbled across an interesting set of posts at Brand Autopsy. The section is called “Would You Care,” and it asks readers whether a variety of different companies offer a unique experience such that the loss of the company would impact the world.
It got me thinking (and that’s dangerous). Would anyone care if your law firm vanished tomorrow? Have you established a bond with your clients and prospects that is unlike your competitors? Do you stand out, providing excellent customer service to people who need you? Do you bend over backwards to make your clients happy? Are your employees thrilled to come to work for you every day, to help bring your vision to life?
Chances are pretty good that the only people who would care if you packed it in tomorrow are your current clients, a few former clients (the ones who want copies of their old bankruptcy papers) and your spouse. Heck, maybe even you wouldn’t care if you shut the lights one night and never came back.
Take a few minutes today and ask yourself whether there isn’t one thing – just one thing – that you could do better. Not to make more money, but to do it better. Clean the copier so the paper comes out crisper, get a new stapler so the staples don’t pop out of the top of the sheaf of court documents you give to your clients. Clean up the office so your clients don’t see so much junk around. One thing. Pick one thing. Today. Do it. Now.
